Tuesday, 22 November 2016

Untested waters!

You are warned regularly in life by your well-wishers about the dangers of swimming in untested waters. Mainly by your parents, as they fear the worst. Well, quite literally. However good you swim or however well you are equipped, once you are caught in a swirl and then there is no escape. Trying to put a few thoughts into perspective here, I realized how I was lost but have recently found myself in the middle of untested waters.

The startup bug had not bit me so hard when the whole buzz was going around Bangalore. As a matter of fact it still is with the investment space ever picking up and some crazy valuations being trusted. Nonetheless, a few friends of mine and I were discussing about starting up right from the college days. It was kind of like the bro code. You had to discuss about startups and how some young chap has gathered a few people to disrupt the current ecosystem. People like Bhavish Agarwal, Ashish Hemarajani, Mark Zuckerberg, Steve Jobs, Jack Ma, Sachin Bansal and Binny Bansal and others were of great inspiration. For me it was more like how as young kids we were looking upto Sachin Tendulkar, Rahul Dravid, Anil Kumble and others and hoping to hit cover drives, late cuts and bowl flippers like them. I didn’t intend to start business to the scale that these guys have. I always carried the fear of taking the next big step towards it. But there was and is an intent that is unmatched. I believe so at least.

Last year I came back from the Eastern Ghats and prior to that had just completed a project in the Western Ghats. Working with the tribals for nearly an year before returning to the city, my life had changed for good I hope. More importantly I came back with an idea. An idea I thought would change the way we look at our social systems. I still think the same by the way. But when you look at self-sustainability of whatever that is you are doing, lot of your ideas gets funneled out. As then, the financials are at play and your intuition and gut may take a backseat at this point. But you continue. People around seem like they were waiting all these while just to tell you that the thing you are upto is not going to work. You can actually trust them, as it may not. But the point is to make it work. And that is exactly where this fear of taking the next big step kicks in.

After having worked for this idea for nearly ten months now, I have come to realize one very important thing. Entrepreneurs around trying to create an impact with their ideas listen carefully. Ideas won’t bring about a change. It’s the solution resulting out of that idea that actually brings about a change. Your idea leads you to your vision. The idea in itself cannot be the vision. I will tell you how. One has to sell to survive. You need to create value, of course. But you just cannot sell your vision to generate revenue. You need to sell a different value proposition that generates revenue and eventually leads you towards realizing your vision. Currently we were stuck here and it is still a long way to go. Nobody appreciated the fact that they will have to pay so that their kids would be the next leaders of change. Leaders of change; you know, just what our country needs today. What do you mean by country, it’s the people isn’t it? So people want leaders of change and they aren’t willing to pay for creating one, of their own; confusing but damn real dynamics. We have only one option, to adapt to this mindset and work around it. And that’s why I said, that when the financials kick in, your intuition and gut takes a backseat. Trust your intent but. Your life right now is hell because you haven’t chosen the easy path. It is supposed to be hell. That’s why we are all here.

This leads me to a few more lines of an entrepreneur’s dilemma. You may call it, cribbing. It is in a way just to have a founder married to his/ her idea. But hey, you have got this idea because you have a very evident emotion towards something in particular. I am not referring to the entrepreneurs who start for pure investment prospects. I am talking about these passionate few trying to create value connecting dots like no one else before. I think, that is the root of it. The emotion that is driving you to do things that you wouldn’t have done otherwise. This has to be kept intact throughout your journey and never forgotten, rather, you should allow it to grow. Metrics will start kicking in even before you go operational. Yes, and it is bloody important. This is where a shrewd and an ambitious entrepreneur win. The challenge of working towards your metrics while you continue to respect and play to your emotions is the toughest I feel. And at this point the founder’s relationship with the idea is questioned. This will be the longest period of self-talk in the life of any creative and impact oriented entrepreneur, I guess. I am struggling to stop talking to myself.

After a lot of self-talk and mind work those passionate few, pivot. They may work on a whole new solution, alter their vision a bit but they will never compromise on respecting their emotions. I am telling all this as an honest confession of sorts because we have hit a similar roadblock and it has been quite a challenge to make things work. Communication halts as the run of ideas stop. The doubts creep in like never before. And you never thought about going through all this when you simply followed your gut. There will be a jolt. And it won’t be for long before you realize that you actually ended up swimming in untested waters about which your parents and well-wishers always warned you of. And that’s the fun at the end of it all. No? I think so.




Thursday, 18 February 2016

A space of our own!

Everything begins with an idea. Everything innovative definitely begins with an idea. What is innovative? Is being creative, innovative? Or is innovative necessarily creative? I guess, you can see the mix up here, as much as I do. It is daring to say the least to jump into a thing you believe oblivious to the reality surrounding you. I am currently living one similar experience. Entrepreneurship they say is tough. We are just beginning, now. Trying to build an enterprise with an impact the money slips down to second place. Well, you need it! Damn, right! You definitely need the money, nothing works without it. But, you are seeing something beyond it as your key metric. And this impact entrepreneurship delves into your own self for answers. Perseverance is everything. 

Now with money rolling out of the pocket, I mean, shit just got real! Taking a series of personal loans to build something which I believe is necessary and also beautiful, it doesn't matter living my life on the line for a few more days to come. There is a lot of belief right now and frankly an equal amount of fear. I have been reading a lot of quotes on the internet. And this one, ' To be brave doesn't mean that you dont carry fear, it just means that you have got the nerve to overcome it'; the timing couldn't have been more perfect for this. 

There is another good 3 to 4 months of solid work before we will be able to put anything out or make public. The idea is no secret. There are quite a few people working on this already. But the format and the packaging, surely is, very innovative and necessary. We are figuring things out on the way. I am now more sure that something amazing will turn out for the world to see and experience. It is happening as you are reading this. 


Ideation and sketches by Shashidhar Subramanya

The music plays 24x7! There is a strange appreciation to most of the work place discipline followed in my earlier work places. There is a craving to create a space of our own. It has happened a bit late, all this. I could have easily started off on anything I wanted to an year back. But the team right now and the zeal surrounding our work wouldn't have been there. When you are focussing on social problems and trying to work out a solution for it, it better be easy to execute (like off the shelf) and it should be scalable. 

When you are addressing a social problem through business, the major hurdle one would face is affordability. We feel 'affordability' is one of the major decisive factor for an entry point into the market. And for the businesses in the social space, it is spectacularly spoiled by non profits which do work with similar vision and offer their services for free! Its very difficult to break this mindset in the Indian context, but it is possible. A whole new dynamics of smart networks and partnerships would help break the affordability barrier and reach a lot of users. Just take along with you all those who want to reach where you want to reach. It will solve most of your problems. We are learning this now. 

To try and build the startup in a lean way takes a lot of unlearning. I didn't know the full form of MVP a month back. Now we are trying to build one to prove our concept right. We are building one to take it to the customer to eventually decide whether to pivot or persevere with it. I think as any startup, decisions should be data driven as much as it is pure intuition. Data shouldn't just be a preparation exercise for your pitch to the investors. And you need to be with the customer even before you start selling it to them. Make them your partners in development. I would buy what I want. So if you want me to buy something from you regularly you better know what I want even before you sell it to me. And this is the challenge we face when we try to price a solution covering a market's needs.  

I am really excited about the challenge we have taken up to solve. At this point the air around me is extremely positive but also hot, noisy and polluted. The no of trees are reduced to a handful. You just cant have a free walk on the streets. The lakes are all eaten up for real estate development. You cant really blame them. They are hardcore businesses. They dont exist if there is no requirement. Damn! it is no more Bangalore like the old times. 

But, hey! There is always a solution. In our studio we believe, whatever the problem that is there around us, can be solved. And solved, right now!